Upselling is a common strategy used by hotels to increase profits and provide additional value to guests. It is the process of offering guests additional services or products at the time of booking or during their stay. In the case of touristic services, hotels can offer things like excursions, transportation, and dining experiences to guests. The question is, is this strategy effective in increasing profits?

The short answer is yes. Upselling touristic services can be a great way for hotels to increase profits. Here are a few reasons why:

1. Increased revenue: By offering additional services, hotels can increase the overall revenue they make from each guest. For example, if a hotel offers a package deal that includes a room, breakfast, and an excursion, the hotel will make more money than if they just sold the room and breakfast separately.
2. Increased guest satisfaction: When guests are offered additional services, they are more likely to feel that they are getting a good value for their money. This can lead to increased guest satisfaction and positive reviews, which can drive more business to the hotel.
3. Increased loyalty: When guests are happy with their stay, they are more likely to return to the hotel in the future. This can lead to increased loyalty and repeat business for the hotel.
4. Increased brand awareness: When guests participate in the additional services offered by the hotel, they are more likely to tell others about their experiences. This can lead to increased brand awareness and more potential customers for the hotel.
5. Increased revenue per available room: As a result of the above, hotels can increase revenue per available room. This is a metric used to measure the profitability of a hotel and is calculated by dividing the total revenue by the number of available rooms.

However, it is important to note that upselling touristic services is not a magic solution to increase profits. Hotels need to make sure they are offering services that are relevant and valuable to guests, and they need to market them effectively. Additionally, hotels need to make sure they are not overcharging for these services, as this can lead to negative reviews and lost business.

One way to ensure that upselling is effective is by using data analytics to understand which services are most popular among guests and which ones are not. This can help hotels identify which services to offer and how to market them. Additionally, hotels can use customer feedback to understand what guests are looking for and tailor their offerings accordingly.

Another way to ensure that upselling is effective is by offering packages that are easy for guests to understand and book. For example, a hotel can offer a package that includes a room, breakfast, and an excursion for a set price. This makes it easy for guests to understand what they are getting and to make a booking.

In conclusion, upselling touristic services can be a great way for hotels to increase profits. However, it is important to ensure that the services offered are relevant and valuable to guests, and that they are marketed effectively. Additionally, hotels need to make sure they are not overcharging for these services. With the right approach, upselling can be an effective way to increase profits and provide additional value to guests.

Sentimantle collects and analyzes data on your location and on touristic preferences, so you can offer your guests the most valuable and sought-after excursions. Contact us to see how: https://sentimantle.com/contact/